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Providing marketing and creative consultancy services
The Brief
After reviewing their advertising, Kuoni concluded that their existing ads lacked the impact and dynamism needed to build awareness and customer loyalty. They wanted to re-establish their brand leader status, encourage sales and attract a wider, more upmarket audience with a more aspirational and stylish campaign.
The Solution
Our appraisal of the market revealed a sector crowded with "me-too" advertising. We discovered that, as a pioneer travel company with a reputation for experience and service, Kuoni had a heritage which we could exploit as a key differentiator. And, once the pitch-winning work had run, it would help Kuoni reclaim its brand leader position.