Please scroll down to read the project details.
Providing marketing and creative consultancy services
The Brief
Graham Associates was invited to provide consultancy and marketing support to this newly launched City-based stock broking firm. Due to our unusually high level of first-hand financial marketing experience, we were invited to work closely with the management team to develop a marketing strategy to enable them to quickly build up a flow of qualified investor leads for their sales team to convert.
The Solution
We conducted a thorough competitor audit to define the optimum USP on which to launch their offer. This was based on 'The art of conversation', i.e. a service from a personal broker, as many competitors had turned to ‘faceless’ online broking.
We also identified the importance of providing excellent research, leading us to negotiating a valuable sponsorship deal with Vitesse Media, award-winning publisher of Growth Company Investor. The VID and corporate stationery was extremely well received, followed by brochures, advertisements, direct mailers and a comprehensive website, which included price and market news feeds.