Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

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Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.

This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.

With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.

The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP

A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting

The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living

A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory

“Essential reading.” Felicity Jones, Watson Farley & Williams LLP

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‘Branded Residences: An Overview’ report  Request  5th edition now available.

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GAGMS Appointed to Rebrand Residential Eco & Nature Estate in South Africa

Graham Associates has been appointed to manage the rebranding and international real estate marketing programme at South African residential estate ‘The Rest’.

Last year The Rest became 100% owned by Sanlam, one of South Africa’s largest listed insurance and financial services companies, following a period of financial uncertainty under the previous owner.

After undertaking an ‘audit’ of the estate and consulting with the homeowners, Sanlam appointed renowned SA Development Manager Secondlifestyle, which in turn invited a team of leading international specialist consultants to visit the site in November, in order to review and discuss the new owner’s redevelopment plans to transform it into a residential estate that will rank among the best in the thriving Mpumalanga region.

In 2014, with a substantial capital investment from the new owners, The Rest is about to undergo a major upgrade to world-class standards, including the security, infrastructure, landscaping, marketing and general facilities that were inherited.

This picturesque 320 hectare, low density gated community is set high up in the hills overlooking the City of Nelspruit, approximately 3 hours’ drive east of Johannesburg on the road to the Kruger National Park and Mozambique.  Although only 4 km from the city centre, with its soothing breezes and spectacular uninterrupted views, this area benefits from a comfortable year-round climate, approximately 4-5° cooler in summer than in the valley below.  In total 900 residential stands are planned, divided into five neighbourhoods.

The bird life here is spectacular and as part of the rebranding exercise we will be creating a haven for the dozens of beautiful indigenous bird species, working closely with Birdlife South Africa on conservation and education.