Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

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Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.

This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.

With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.

The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP

A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting

The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living

A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory

“Essential reading.” Felicity Jones, Watson Farley & Williams LLP

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Rising Demand Among Hotel Brands for Wellness Programs

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Interesting article published by Skift reports how hotel brands are developing more all-encompassing wellness retreats and partnering with trendy health brands in an attempt to deliver transformative travel experiences.

Wellness is now mainstream in luxury hospitality, and it’s becoming more prevalent in the upper-upscale category as well. For example, Hilton just unveiled a new in-room gym design and Westin debuted its new partnership with boutique cycling company Peloton.

A recent Cornell University Center for Hospitality Research study showed that 46 percent of guests intend to use hotel fitness amenities, but only 22 percent actually do. Therefore, the challenge for hotel brands is finding creative ways to motivate guests to do what they say they aspire to do, in an effort to provide a transformative travel experience that extends beyond the hotel stay.

Surprisingly, the rise of “FitTech” was supposed to revolutionize the hotel health and fitness experience. That’s not happening either, at least not at any kind of scale. One reason is because clinical studies are showing that the health benefits for using fitness wearables are underwhelming, and even anti-productive at times.

What does seem to be gaining traction is that hotels are teaming up with well-known third parties in the wellness industry to attract health-conscious clientele. Jack Ezon, president of Ovation Vacations in New York, stated in his annual luxury travel trend report: “Hotels seeking to differentiate themselves in the burgeoning wellness space are signing lucrative partnerships with leading wellness partners.”

Some examples are:

• Lululemon and Shangri-La Hotel, Toronto collaborated on the development of an original yoga video with Lululemon ambassador Amber Joliat. Guests can access the video on the Shangri-La’s guest room TV’s and iPads while practicing yoga in the privacy of their rooms on Lululemon yoga mats
• Mandarin Oriental Hotels and The Mayo Clinic launched a series of Healthy Living Programs. The programs marry Mandarin Oriental’s spa facilities with The Mayo Clinic’s restorative therapies, with packages ranging from 1-5 days
• Park Hyatt New York partnered with the popular MNDFL meditation studio to develop a series of private and semi-private guided meditation sessions, hosted in dedicated meditation spaces within Spa Nalai. More recently, Park Hyatt Hotels partnered with Dr. Frank Lipman to incorporate his Be Well brand into its programming and products

The Global Wellness Summit 2017 trend report proposed eight shifts in the wellness marketplace. The most significant evolution seems to be the rise of interest in improving mental health in addition to body-centric approaches: “Mental wellness will be the biggest future trend, period, from wellness destinations and spas bringing in neuroscientists and psychotherapists to meditation becoming seriously mainstream.” Whether or not hotel brands will be quick enough to keep up with the mental wellness trend remains to be seen.