Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

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Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.

This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.

With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.

“The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP

“A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting

“The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living

“A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory

“Essential reading.” Felicity Jones, Watson Farley & Williams LLP

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Marketing specialists for global luxury real estate and resort developments.

Award-winning marketing agency specialising in branding, strategy development, collateral design, media planning and lead generation, working with some of the world’s most iconic developments.

About us

Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate sales agency, as a boutique branding and marketing consultancy specialising in residential real estate and resorts. In 2009 the company became an affiliate partner to London-based YOU Agency. With extensive experience of planning, managing, and delivering successful projects over the past two decades, our team has worked with numerous development clients around the world, winning many prestigious industry awards.A regular commentator and international speaker, Chris is also the author of the highly acclaimed report “Branded Residences: An Overview”, now in its 5th edition, which features contributions and insights from industry leaders across the globe.

Graham Associates was founded in 2008 by Chris Graham, former Group Marketing Director at Hamptons International real estate sales agency, as a boutique branding and marketing consultancy specialising in residential real estate and resorts. In 2009 the company became an affiliate partner to London-based YOU Agency. With extensive experience of planning, managing, and delivering successful projects over the past two decades, our team has worked with numerous development clients around the world, winning many prestigious industry awards.

A regular commentator and international speaker, Chris is also the author of the highly acclaimed report “Branded Residences: An Overview”, now in its 5th edition, which features contributions and insights from industry leaders across the globe.

What we do

We offer ‘through-the-line’ in-house marketing services covering Advertising, Brand Consultancy, Digital Campaigns, Direct Marketing, Graphic Design, Lead Generation (Planning & Management), Market Research, Media Planning (offline and online), PR, Social Media, Strategy Development, Visual Identity Development and Website Design.

Branded Residences

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Branding & Strategy

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Marketing Collateral

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Lead Generation Expertise

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Developers & Investors

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Brands & Operators

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Proven Expertise in Key Disciplines

With so many brands and competitors in the market, it is crucial to seek to best professional advice and support throughout the process, to help to de-risk your project and deliver optimal results.

Our team of Strategic Partners - all renowed industry leaders - provides a comprehensive range of proven expertise spanning the full development spectrum, from concept planning and feasibility studies through to branding, marketing, and sales.

This offeres specific and relevant expertise based on decades of experience and supported by in-depth 360 knowledge of trends, strategies, brands, operating models, contracts, and fee structures - as well as the challenges, pitfalls, and opportunities!

DEVELOPERS & INVESTORS

  • Strategic Market intelligent Reports
  • Strategic Development Consultancy
  • Brand Selection & Negotiation
  • Target Market Profiling
  • Pre-development Feasibility Studies
  • Pre-acquisition Due Diligence

BRANDS & OPERATORS

  • Pre-commitment Market Studies
  • Price Premium Studies
  • Competitor Intelligence Reposrts
  • Marketing Deck Review & Design
  • Contracts & Documentation Review
  • Brand Audit & Definition
  • Sales & Marketing Review

BRANDING & MARKETING

  • Branding, Visual identity & Product Definition
  • Marketing Strategy Development
  • Defining USPs and Positioning
  • Marketing Performance Audits
  • Market Studies
  • Project Management and Direction
  • Budgetary Planning & Management
  • Selection & Management of 3rd Party Agencies
  • Sales Agency Selection & Team Appointment
  • CRM System Selection
  • Global Launches, Events and Roadshows
  • Lead Generation Campaign Management

Testimonials

Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing. He has proven to be a highly valuable collaborator on global projects with WATG over the years and his early-stage involvement helps to frame the storytelling and market positioning of a concept […]

Rob Sykes

Associate VP & Director of Strategy, WATG

Working with Chris has always been a very positive experience; he and his team are professional, efficient and accommodating.

Robin Paterson

CEO, UK Sotheby’s International Realty

Chris and the team at YOU are able to provide a much wider range of services than the majority of Marketing & PR agencies: from branding and strategy advice through to campaign implementation and lead generation. This makes everybody’s job easier and reduces the requirement for the client to appoint a multitude of companies when […]

Daniel von Barloewen

VP Residential Development, Accor

I have worked with Chris Graham and his team for many years – from the Indian Ocean to the Caribbean and everywhere in between! He is a powerhouse of creative energy and backs up innovative ideas with sound market knowledge. It is always an enjoyable and fruitful partnership.

Muriel Muirden

Former Chair & Executive Vice President of Strategy, WATG

We are working with Chris and his team to launch a new resort development, for which they provide valuable strategic insight and recommendations and have created an excellent brochure, website and marketing campaign.

Jessica Bertram

Director of Hotels International, Colliers International

Chris and the team at YOU can always be relied upon to put 100% effort into their work; providing bespoke, innovative and highly detailed marketing strategies within a set budget that help us deliver excellent results for our clients and which ultimately helps us to shine. The creative and media buying teams produce superb marketing […]

Robert Green

General Manager, Sphere Estates

I’ve worked with Chris and his team on several of our resort developments, when I have found their expertise of how to present a residential offering invaluable. Always professional, helpful and easy to deal with, we were delighted with the results.

Lynn Villadolid

Former Managing Director - Real Estate, Six Senses/Soneva Resorts

Having worked with Chris Graham and his team on several major international developments, we have seen first-hand how an unusual combination of global real estate marketing expertise and independent strategic insight can add substantial value to a project.

Charles Weston-Baker

Former Head of Residential International, Savills

We would never contemplate commencing a residential development without involving Chris and his team at the outset to advise us on the marketing strategy. They have become an integral part of our development team. Our developments have won several international property awards and much of that success is due to Chris’ efforts, extensive knowledge and […]

Ian Todd & Alec Bates

Principals, Secondlifestyle Group

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Get in touch

Our website is typically a first reference point for potential clients to find out more about us. It summarises what we do and who we do it for.

With decades of real estate and residential resort marketing experience across the globe, we’ve learned that no two developments are ever the same. An exploratory conversation is usually a great way to start (and costs nothing!), so if you’d like to discuss your branding, marketing and lead generation requirements for a specific project please contact us.

E-mail: [email protected]
Telephone: +44 (0)20 7129 7072
Mobile: +44 (0)7778 303280
Address:

The Fora Building, 33 Broadwick St, London W1F 0DQ

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