You never get a second chance to make a good first impression.
Investing in an expertly-designed website and brochures pays for itself many times over.
All elements of the marketing mix should be designed to bring the resort to life. Your real estate marketing collateral should lift it off the page and screen, so that potential buyers can truly sense the living experience and lifestyle. It is what motivates them to submit further enquiries and ultimately to visit.
The prime purpose of marketing material is to sell your international real estate when the sales team is not there to sell. It must therefore work remotely and take the reader through a positive journey, at the end of which he or she thinks: “Yes, I want to find out more about this development”. As such, it needs to tick many boxes in the reader’s mind.
It is also highly likely that buyers are looking at several competitive real estate developments, so it is essential to ensure that your project stands out in their minds – and for the right reasons.