Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

Thank you for your interest in our report
Branded Residences: An Overview.

Branded Residences: An Overview.

Thank you for your interest in this new report, which will be emailed to you soon. 

For over 15 years, Graham Associates has worked with dozens of residential real estate and resort projects around the world, developing sales and marketing strategies, creating stand-out materials, and managing lead generation campaigns, many involving branded residences.

If you would like to discuss a residential development project, please feel free to contact me. 

I hope that you enjoy reading my report. 

Chris Graham
Managing Director & Report Author

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Thank you for your interest in our report
Branded Residences: An Overview.

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Thank you for your interest in our report
Branded Residences: An Overview.

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Branded Residences: An Overview.

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Branded Residences:
An Overview

Since the millennium, the global growth of branded residences has been exponential – not only in terms of quantity, but also locations and brands. Driven by wide-ranging benefits for developers, brands/operators and purchasers alike, they present an unusual “win-win-win” scenario.

This major new report examines the remarkable growth in the sector, exploring the reasons behind its dominant role in today’s global real estate market.

With 66 fact-filled pages featuring latest research, data, and insights from global industry experts, this latest 5th Edition remains the most comprehensive study of this burgeoning sector.

The ideal guide to branded residences – essential reading for anyone wanting an independent view.” Richard Bursby, Taylor Wessing LLP

A really good and comprehensive report.” Tea Ros, Strategic Hotel Consulting

The most comprehensive publications on this fast-growing sector, covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor.” Daniel von Barloewen, Regional Vice President, Accor One Living

A master at corralling the trends within the branded residential sector.” Ben Martin, HKS Advisory

“Essential reading.” Felicity Jones, Watson Farley & Williams LLP

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‘Branded Residences: An Overview’ report  Request  5th edition now available.

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Testimonials

Our reputation is built on consistent performance.  Here’s what some industry leaders have said about us.

Rob Sykes

Associate VP & Director of Strategy, WATG

Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing. He has proven to be a highly valuable collaborator on global projects with WATG over the years and his early-stage involvement helps to frame the storytelling and market positioning of a concept from the outset.

Robin Paterson

CEO, UK Sotheby’s International Realty

Working with Chris has always been a very positive experience; he and his team are professional, efficient and accommodating.

Daniel von Barloewen

VP Residential Development, Accor

Chris and the team at YOU are able to provide a much wider range of services than the majority of Marketing & PR agencies: from branding and strategy advice through to campaign implementation and lead generation. This makes everybody’s job easier and reduces the requirement for the client to appoint a multitude of companies when one can do the job, thereby simplifying the process and reducing risk.  I regularly recommend them to developers and they are always a pleasure to work with.

Muriel Muirden

Former Chair & Executive Vice President of Strategy, WATG

I have worked with Chris Graham and his team for many years – from the Indian Ocean to the Caribbean and everywhere in between! He is a powerhouse of creative energy and backs up innovative ideas with sound market knowledge. It is always an enjoyable and fruitful partnership.

Jessica Bertram

Director of Hotels International, Colliers International

We are working with Chris and his team to launch a new resort development, for which they provide valuable strategic insight and recommendations and have created an excellent brochure, website and marketing campaign.

Robert Green

General Manager, Sphere Estates

Chris and the team at YOU can always be relied upon to put 100% effort into their work; providing bespoke, innovative and highly detailed marketing strategies within a set budget that help us deliver excellent results for our clients and which ultimately helps us to shine. The creative and media buying teams produce superb marketing collateral and ensure we not only get highly competitive advertising rates but importantly we also obtain great positioning.  I highly recommend their services.

Lynn Villadolid

Former Managing Director - Real Estate, Six Senses/Soneva Resorts

I’ve worked with Chris and his team on several of our resort developments, when I have found their expertise of how to present a residential offering invaluable. Always professional, helpful and easy to deal with, we were delighted with the results.

Charles Weston-Baker

Former Head of Residential International, Savills

Having worked with Chris Graham and his team on several major international developments, we have seen first-hand how an unusual combination of global real estate marketing expertise and independent strategic insight can add substantial value to a project.

Ian Todd & Alec Bates

Principals, Secondlifestyle Group

We would never contemplate commencing a residential development without involving Chris and his team at the outset to advise us on the marketing strategy. They have become an integral part of our development team. Our developments have won several international property awards and much of that success is due to Chris’ efforts, extensive knowledge and professionalism.  In summary, we have always found them to be consummate professionals and they have added huge value to our projects. They always exceed their delivery obligations.